Why are motives and attitude so critical to successful marketing of products as well as ourselves?

Contrary to popular belief, money doesn’t motivate us long-term. Therefore, in order to sustain our marketing efforts, we need to have powerful motives that cause us to seek some intrinsic good and an attitude of positive expectancy that serves to move us toward our good with determination and commitment.
To understand why, read Using Your Inner Power to Find Meaningful Work available from Amazon and Barnes & Noble. Or contact http://www.yorkinc.com.

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Why must small business owners be objective with employees?

Unlike big corporations, small businesses rarely have staff redundancy which means that everyone must be responsible for his/her work function. While good leaders always seek to help their people succeed, there is a limit to a leader’s ability to remediate poor performance, which is unfair to both the company and the underperforming employee.

To learn more, read The Successful Entrepreneur available from Amazon and Barnes & Noble. Or contact http://www.yorkinc.com.

Why is aiming for success itself a mistake?

“Don’t aim at success–the more you aim at it and make it a target, the more you are going to miss it. For success, like happiness, cannot be pursued; in must ensue…as the unintended side-effect of one’s personal dedication to a course greater than oneself.”

Viktor Frankl (Man’s Search for Meaning)

To understand more, read Using Your Inner Power to Find Meaningful Work available from Amazon and Barnes & Noble. Or contact http://www.yorkinc.com.

Why is practicing mindlessness a beneficial strategy for success?

When we learn to empty our minds of all thoughts and learn to live in the present moment, we free our unconscious computer to give us ideas and direction without being limited by our fears, biases and notions of limitation. Therefore, we are open and receptive to the power of intuition.
To understand more, read Using Your Inner Power to Find Meaningful Work available from Amazon and Barnes & Noble. Or contact http://www.yorkinc.com.