Why is a marketing plan so critical to small business success?

“The extent to which you create and maintain a marketing plan will have much to do with the success of your business.   No matter how much you know, or think you know, about your market, there is always more that you need to know to become competitive and remain so.  Large corporations are often guilty of falling victim to the 3 Cs—complacency, conservatism and conceit.  Complacency is the tendency to be satisfied with past performance without consideration of the changes and demands occurring in the marketplace. Conservatism is the tendency to keep doing what you’ve been doing, expecting continued positive results.  Conceit is the tendency to think you know it all without gathering the intelligence required to grow your business in an increasingly competitive market.  Yet, small businesses, too, can be guilty of these fallacies.”

Quoted from  The Successful Entrepreneur, Second Edition, now available in print or eBook from Amazon.  Or contact http://www.yorkinc.com.

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How are we all in the chemistry business?

“Anyone in the market today is essentially in the chemistry business–the human chemistry business.  No matter how much you have to offer in the way of skills and abilities, if you can’t relate to the people you meet, the potential value will be lost.

“Because we like people who are like ourselves, we need to look for the common denominators that provide the interdependence and the commonality.  The old school tie, the shared experience, and the common interest are all sources of achieving a “bonding” between ourselves and others that we encounter on our journey.

“And no matter who you are, how old or young you are, how well educated or how uneducated, or whatever limitations you may have imposed upon yourself, there are people and places out there who need you.  However, in order to find most of them, you have to take personal responsibility to get yourself in front of people.  Because when you get in front of people, things happen that will often times amaze you.”

Quoted from Thriving in the Changing Workplace, now available in print or eBook from Amazon.com.  Or contact http://www.yorkinc.com

Why  every business must have a well-qualified attorney?

“An attorney who understands your business is very important to your security in this very litigious society.  Interview three or four potential attorneys before making a selection, then share all private data with the one you choose.  It is best not to have the same attorney represent your company who represents you personally.  This is especially true if you are incorporated, because the corporation is a living entity and the attorney should be charged to protect the interests of the corporation.  However, by so doing, your interests will be protected as well.

“Any threat to your business should be communicated to your attorney immediately, since he or she should be prepared to advise you regarding appropriate action and counsel you regarding how best to act.  It is vital that you run your business with the highest business ethics; therefore, select outside people who will enhance your image for quality and integrity.”

Quoted from  The Successful Entrepreneur, Second Edition, now available in print or eBook from Amazon.  Or contact http://www.yorkinc.com.

How do you find the asset value of age?

“Many people have false beliefs about themselves, e.g., “I’m not pretty enough.” Or, “I’m not well enough educated.” Or worst of all, “I’m too old.”  The latter emerges from a culture that has placed an emphasis on youth while failing to revere age.  Consequently, many people in the workforce during the past twenty odd years who have lost their jobs in downsizings, rightsizings, re-engineerings, etc. and who were fifty and above, and some even younger, have feared that no one would hire them.

“Since attitude determines most of what happens to us, those whose sense of self was significantly affected by feelings of worthlessness due to age, often succumbed to the belief that there is nothing for them to do, since their former corporate masters no longer needed them.  However, nothing could be further from the truth.  While the corporate world may have found them unaffordable, there are nevertheless hundreds of places where  age will in fact work to their advantage.  The challenge is to find  them because they won’t find you.”

Quoted from Thriving in the Changing Workplace, now available in print or eBook from Amazon.com.  Or contact http://www.yorkinc.com

Why is knowing how to work with the IRS so important to a small business owner?

“Anyone in business needs be under no illusion about the IRS.  While they are working hard to become more taxpayer friendly, that in no way should make you think they’re not out to enforce the laws that govern their existence. Make your payroll tax deposits religiously as well as your quarterly tax returns.  If you have a problem, go to them don’t wait for them to come to you.

“The same holds true for other regulatory agencies, like OSHA.  Be sure your plant or property is in compliance, but don’t ask them to evaluate your business and tell you what needs to be done.  Hire a consultant to advise you and supervise related changes.  In this way OSHA will likely not know who you are—and life is better that way.”

Quoted from  The Successful Entrepreneur, Second Edition, now available in print or eBook from Amazon.  Or contact http://www.yorkinc.com.