Many small businesses fail because their owners don’t know that marketing is building effective relationships to determine needs (win/win), while selling per se is getting a person to buy something whether he needs it or not. (win/lose). Failing to learn and practice this concept can and often does lead to business failure and owner ruination.
People who are truly in business to serve others are much more likely to succeed than those in business primarily to make money. What’s wrong with making money? Nothing as long as it comes from doing something that brings a positive outcome, especially something of intrinsic good.
Now in print or as an eBook from Amazon, Thriving in the Changing Workplace and The Successful Entrepreneur, Second Edition by Norman York and Using Your Inner Power to find Meaningful Work by Norman and Madeleine York. Now in production, Recareering™ for the Second Half of Life, by Norman York.